Proof Of Work
Case studies
Dr Crack Wax
WA Surf WaxDr Crack Wax is a surf wax brand out of the South West. When we came on, their socials weren't doing much for them, most posts were barely cracking ten likes. We built a content plan from scratch and kept reshaping it around what people were actually watching, now their videos are landing in front of Perth surfers in numbers the brand had never seen. Ask a young surfer in Perth about Dr Crack Wax now and they know it.
Here's how we think about content, and how we structure it.
Surf forecast
This is the one that has to actually be useful, a proper swell and wind breakdown that surfers watch whether they use our wax or not. Being genuinely helpful rather than an obvious ad is exactly what puts Dr Crack Wax in front of potential customers who've never come across it.
Rotating challenge
Built to introduce the brand to people who've never seen it, since these only spread once someone tags a friend in the comments. "Guess the Scent" has proven this best so far, and the format keeps rotating so it never goes stale.
Informational
This is where we go deeper for the people already interested in the brand: stockists, interviews with the founder, product tests. It's the kind of detail that turns interest into trust rather than just adding to the view count.
"Is this my new surf report, yas." Comment on the surf forecast series
The Results
Brands we've worked with
More case studies coming soon
