How We Work
Before anything else, we work out what you're actually trying to achieve, whether that's more brand awareness, a push behind a new product or a goal as simple as more profit. That is then the guiding force. We're a social media marketing agency because in our modern age social media is the most effective, cost-efficient channel for small to medium businesses the vast majority of the time, so that's why we've set up shop in the industry. Although if another channel would serve your goal better, we're happy to run that for you too, or point you in the right direction if we can't.
We then work out what the best content for that goal actually looks like, and put it in a proposal so you can see the whole strategy before anything gets made. Once we're aligned, we build the processes to keep content going out consistently, and you can be as involved as you want, whether that's approving everything or handing it over completely. From there it's constant analysis and refinement, so the content keeps getting better instead of going stale.
Every business we take on wants something slightly different, so we start by working out whether you need more brand awareness, a push behind a new product, or simply more profit, because the plan looks different depending on which one it is.
Social media is where we focus, since it's the most effective channel for most businesses most of the time, but if another channel would serve your goal better, we'll either run that for you or point you in the right direction rather than force everything through social regardless.
If the plan calls for content, we build a content plan, then set up a weekly process to actually make it happen. Some clients like to stay closely involved, reviewing as we go, others prefer to hand it over completely and trust us to just run it.
Once content is out, we're constantly watching what's genuinely working, not just views, but comments, saves, and whether people come back, and using that to make next week's content better than last week's.
We've grown up on social media and always had a love for filming, business and going viral, so social media has basically been our whole life, and when it clicked that we could actually turn that into our jobs, we got obsessed with the idea and haven't let it go since. We're still only at the start of our careers, but our goal is to grow Monsoon Media into one of the biggest names in marketing in Australia, and we'd love to bring your business along with us.
Bachelor of Commerce, majoring in Marketing, and Bachelor of Laws.
Bachelor of Commerce (UWA), majoring in Economics and Accounting.