The Current

Past Issues

Every issue so far, in case you want to go back and reread something or you're just catching up.

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Issue 02

Google will now show you how your Instagram and TikTok posts do in search

19 August 2026

Search Console's new platform properties for social accounts, what the research actually says about AI-made ads, YouTube doubling what it takes to get paid, and where Australia's ad money is going. Plus ChatGPT ads opening up to small budgets.

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Issue 01

TikTok's pulling ahead, and the cost backs it up

18 August 2026

TikTok vs. Instagram engagement and ad cost, Instagram's crackdown on reposted content, AI content vs. real UGC, and where Australia's under-16 ban stands.

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